<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7e92f391-f8ec-49cf-883f-897754a95660/3aa788cb-9b67-4a83-8294-5fde8785dc40/LFJ_gold.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7e92f391-f8ec-49cf-883f-897754a95660/3aa788cb-9b67-4a83-8294-5fde8785dc40/LFJ_gold.png" width="40px" /> LFJ (Let’s Fing Joe)* (formerly Trader Joe) is the decentralized exchange built for the everyday Joe—enabling instant, low-cost token exchange in a non-custodial environment. With a no-BS approach, we believe in building simple solutions that delivers great product experiences, designed for traders at every level. Whether you're just starting or already a pro, we’ve got your back. We’re all about winning together. Join us, and Let’s F***ing Joe.
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LFJ combines accessibility and ambition to deliver bold statement, and big energy vibes. The identity is underpinned with a ‘Let’s win together’ philosophy and a go-getter approach.
Token Logo
Social Avatar Logo
Icon Logo
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7e92f391-f8ec-49cf-883f-897754a95660/f10bf866-1443-40cf-8eea-18c3946b37ee/LFJ_gold.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7e92f391-f8ec-49cf-883f-897754a95660/f10bf866-1443-40cf-8eea-18c3946b37ee/LFJ_gold.png" width="40px" /> Brand Assets
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/7e92f391-f8ec-49cf-883f-897754a95660/a9b41c62-3f9a-4484-9c00-a88bfcae5b7d/LFJ_gold.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/7e92f391-f8ec-49cf-883f-897754a95660/a9b41c62-3f9a-4484-9c00-a88bfcae5b7d/LFJ_gold.png" width="40px" /> Full Brand Guidelines
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